Member Login
Search

 

Survive and Thrive: Successful Business Development Planning for Your Transit System

This one day course will be offered at the discounted rate of $65 (normally $300) to all TAM member organizations. The training will take place in the TAM conference center at 901 Elkridge Landing Road in Linthicum, 21090 on October 15 from 9 AM to 5 PM. Space is limited to a maximum of 30 attendees, and any number past this point will be waitlisted. Until October 4, only one person per agency may register to attend - all others must be waitlisted. After that date, additional persons from each agency will be allowed to register.

Click here to register!

Among the many critical tasks they face, successful transit organizations must be focused on how to ensure their financing – especially the “local match” for government grants – is secure. They also need to be strategic, and not scattershot, about their pursuit of new projects or new funding.

Designed for senior- or upper-level managers in rural transit and smaller urban public transit systems, this course explains a 13-step approach to transit business planning that helps you ensure your transit system is fiscally sustainable and strategic, both now and in your organization’s future. 

During this full day of training, students will explore and benefit from in-depth discussion of each of the following 13 steps.

Part 1: The Fundamentals

  • Know your organization
  • Line up your facts and figures
  • Identify your assets
  • Examine your financial footing
  • Assess your organizational risks
  • Frame your development plan

Part 2: Moving Toward Implementation, Strategically

  • Name the priorities that arise from your development plan
  • Justify these priorities
  • Establish measurable goals and key performance indicators
  • Identify key partners, funders, stakeholders
  • Determine the strategy for addressing your priorities
  • Make a sequence and a schedule for carrying out these strategies
  • Implement and evaluate your chosen strategies

Senior Instructor: Chris Zeilinger

 

Chris Zeilinger is Assistant Director at the Community Transportation Association of America (CTAA), where he has worked since 1988. His areas of activity at CTAA encompass an array of technical assistance to transportation agencies, transportation-related community and economic development initiatives, training and professional development, transit technology, and helping guide the association’s policy agenda around topics of public transportation planning, programming and community participation.

Chris’s current projects at CTAA focus on using transportation as a catalyst for economic development in rural communities, helping improve the participation of low-income and minority community stakeholders in promoting environmental justice in rural areas and small cities, and advancing the ways in which all modes of transportation are planned and designed in smaller cities and metropolitan areas. Over his years at CTAA, Chris has managed several of CTAA’s federal technical assistance projects, developed the association’s perspectives on policy matters for federal agencies and congressional offices, and has trained hundreds of rural and urban transit managers in the skills of public transportation management.

Chris came to CTAA’s predecessor from the Capital Metropolitan Transit Authority in Austin, Texas, where he supervised the transit authority’s paratransit reservation and dispatching systems.